Audience research
Audience research for an online store that starts with the journey, not the recruit
Plan ethical audience research for an England online store, from journey-based recruitment to evidence limits, decision gates and safe follow-up.
Section
Audience research
Audience research
Store personas as evidence cards rather than invented characters
Build evidence-linked store journey personas for England without invented people, stereotypes, false prevalence or unsupported conversion assumptions.
Audience research
Ecommerce competitor research: building a dated public claim record without inventing numbers
Study ecommerce competitor pages through a dated claim record that separates public claims, observations and unknowns, then return to customers for buyer evidence.
Audience research
Running store journey interviews that recruit from a recent event, not an opinion
Run safe, reproducible store journey interviews using recent-event eligibility, neutral questions, verified notes and explicit evidence limits.
Audience research
Four survey routes for store research, held to one dated evidence grid
Compare store journey survey routes through a dated evidence grid covering privacy, security, accessibility, export, deletion, support and cost.
Audience research
Defining a store research audience from the decision event outwards
Define an England store research audience through recent journey evidence, clear roles, safe recruitment, denominators and decision-specific limits.