Measurement
Ecommerce conversion attribution methods compared for one merchant decision
Compare observation, reconciliation, rule-based attribution, modelling and controlled experiments through one bounded England merchant decision.
Section
Measurement
Measurement
Ecommerce conversion benchmark research: an audit method
Ecommerce conversion benchmark research: trace a quoted rate to its report, record its definition and sample, and limit claims to the evidence.
Measurement
England ecommerce conversion metrics: eligible journeys and order rates
England ecommerce conversion metrics: set physical and digital eligibility, count qualifying journeys and calculate placed-order rates.
Measurement
Conversion reporting you can reproduce, from order-state ledger to causal boundary
Build reproducible ecommerce conversion reporting with reconciled order states, explicit definitions, uncertainty and defensible causal boundaries.
Measurement
Conversion measurement mistakes that hide customer harm in price, access and security
Three conversion measurement mistakes that hide customer harm: a price route, an accessibility count and a transaction trail that no dashboard rate can clear.
Measurement
Ecommerce conversion reporting dashboard: specification
Specify an ecommerce conversion reporting dashboard with a defined conversion rate, reconciled order states, data-quality queues and correction controls.