Rules and ethics
Post-Brexit VAT and customs messaging for Belfast stores selling into Ireland
Post-Brexit VAT customs messaging for Belfast stores selling to Ireland: what to show, when to show it, and how to keep EU customers checking out.
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Rules and ethics
Rules and ethics
How UK consumer law shapes checkout copy under the Consumer Contracts Regulations
UK consumer cancellation rights checkout copy must state the 14-day cooling-off period, reg 13 information and the model cancellation form before payment.
Rules and ethics
How ICO cookie consent rules change CRO analytics for British stores
ICO cookie consent CRO analytics: what UK GDPR, PECR regulation 6 and the ICO expect, and how consent gaps change your A/B tests and sample sizes.
Rules and ethics
Are ASA countdown timers and price claims still safe for UK stores?
ASA countdown timer rules ecommerce: how the CAP Code treats urgency, scarcity and price claims, and how UK stores can keep offers compliant and still convert.
Rules and ethics
Post-purchase surveys for UK stores: asking at the right moment
When to fire post-purchase and exit surveys, what to ask UK shoppers, and how to keep consent and response bias honest before you act on the answers.
Rules and ethics
How to tell a real store conversion problem from ordinary weekly variation
How to separate real store conversion problems from ordinary weekly variation by fixing your order state and eligible population, then checking UK trading patterns.
Rules and ethics
Cart abandonment emails: timing and subject lines for UK stores
How to build a cart abandonment email sequence for UK stores, with send timing, subject lines, PECR consent rules and a worked example on a £60 basket.
Rules and ethics
Conversion copywriting for UK product pages that sell
How to write conversion copy for UK product pages: matching shopper questions, substantiating claims under UK consumer law and testing changes.
Rules and ethics
Ecommerce conversion advertising rules: claims, offers and affiliate links
Check ecommerce conversion advertising rules before testing claims, offers or affiliate links: name the CAP Code, CMA guidance and DMCCA 2024.
Rules and ethics
The questions to put to a conversion supplier contract before anyone signs
Review ecommerce conversion supplier contracts through non-ranked questions on scope, data, security, accessibility, charges, evidence and exit.
Rules and ethics
Ecommerce conversion data protection: checkout map
A practical ecommerce conversion data protection guide to mapping checkout events, purposes and roles, then checking PECR and UK GDPR before launch.
Rules and ethics
Ecommerce conversion disclosure policy for stores
An ecommerce conversion disclosure policy for online stores: four label classes, a relationship register, placement rules and a checklist for every claim.
Rules and ethics
Ecommerce conversion UK regulations: store release gates
Ecommerce conversion UK regulations — the DMCCA 2024, PECR and the Consumer Contracts Regulations 2013 — mapped to store journey release gates.
Rules and ethics
Mapping UK conversion rules to each store decision with separate review gates
Map UK ecommerce conversion rules to each store decision, with separate consumer, advertising, privacy, safety and supplier review gates clearly.