Tools and providers
Product review placements for online stores: 6 UK services compared
Six UK-facing services that put a store's products in front of journalists, bloggers and creators for reviews, grouped by published price, with the UK rules on incentivised reviews.
What to take away
- Six services that get a store's products reviewed by journalists, bloggers or creators, grouped by what each publishes about price.
- Two show entry prices under $100. One lets you set the budget per brief. Three quote on request.
- A free product counts as an incentive under UK rules, so every review it produces must say so.
- Compare cost per published review, not cost per month, and track each route separately.
Why do review placements matter to an online store?
Online selling is now a large slice of UK retail. The ONS retail sales bulletin for September 2026 put online at 28.8% of all retail sales, against 28.9% in August. Online sales values fell 0.4% over the month after a 3.0% rise in August.
With close to three in every ten pounds of retail spending going through websites, a review on someone else's site gives shoppers a reference point your own product page cannot. It also works alongside the trust signals on your own store, such as delivery terms and returns.
What do the rules say about paid and gifted reviews?
Under the Digital Markets, Competition and Consumers Act 2024, fake reviews and concealed incentivised reviews are a banned practice. The CMA published its fake reviews guidance in April 2025, ahead of the legislative changes that took effect that month.
The Business Companion guide to reviews and endorsements, the Trading Standards service last updated in October 2025, describes an incentivised review as one rewarded with a discount or a "freebie". A product sent for review therefore has to be disclosed. If the review carries a link to your store, that link must be marked as paid as well.
How we grouped the six services
We read each company's own website in October 2026 and grouped the services by what they publish about price. Prices in US dollars are shown as the sites displayed them to us, so check the currency on your own invoice.
For each service we noted who produces the review (journalist, blogger or creator), where it appears, and what reporting the company says it gives. A written disclosure policy for your store is worth agreeing before any product leaves the warehouse.
Tier A: entry prices under $100 published
1. Press Loft
Press Loft was founded in 2006 on Portobello Road in London as an image library and describes itself as an online PR tool for interior, gift, fashion and lifestyle brands. Brands upload product images that journalists and influencers can download. Its about page lists 27,922 journalist and influencer members and 873 brand members.
As displayed to us, journalist requests cost $45 a month, a press release $45, and an influencer collaboration post $95 one-off, which can cover product reviews on blogs, Instagram and vlogs. There is a 60-day free trial. Press Loft says every 100 images typically bring 2 to 20 pieces of coverage a month, depending on image quality, location and season.
2. Influee
Influee supplies videos and photos made by creators who receive your product. It lists 180,000+ creators from 30+ countries, with the UK among them. The homepage says videos start at $83, although sample creator profiles show lower per-video rates, so confirm the price on your brief.
You add product details and choose from 20 video types; creators apply, and content arrives 7 to 10 days after they receive the product, with unlimited revisions. Influee Inc. handles contracts, usage rights and creator payments. The result is content you publish on your own product pages or in ads, not a review on another site.
Tier B: you set the budget per brief
3. Get Blogged
Get Blogged, a trading name of Digital Dudes Ltd founded in 2014, lets brands book sponsored posts, reviews and backlinks with bloggers. It lists 3,000+ vetted bloggers in the UK, Ireland and the US, including 1,842 in lifestyle, 624 in beauty and 431 in food.
Brands post a brief with their budget, bloggers usually pitch within about 48 hours, and payment is held until the brand approves the live post. Brief to publication takes under two weeks, and no fee or price range is published. Check the advertising rules on claims, offers and affiliate links before you sign off any copy.
Tier C: price on request
4. Gifta
Gifta, based on Phipp Street in London EC2A, calls itself the UK's largest influencer gifting agency. It sends products to micro and nano influencers in exchange for content and handles strategy, influencer sourcing, personalised gift boxes, delivery, tracking and reporting. A Kellogg's campaign it cites went to 200 influencers and produced over 835 pieces of content.
5. BritMums
BritMums, founded in 2008, runs influencer campaigns through a community of about 8,000 parent influencers in the UK. Reports cover reach, sentiment, share of voice and engagement rates, and case studies span food and drink, travel, household and health. It suits family products; check the fit against your own evidence-based buyer personas.
6. ResponseSource
ResponseSource sends enquiries from UK journalists to subscribers' inboxes and also runs a press release wire and the Vuelio media database. It says hundreds of journalists send requests through it each week, and its copyright notice runs from 1997. The homepage does not break requests down by type, so ask how many concern products in your category. A free trial is offered.
How should a store compare the six?
Work out cost per published review rather than cost per month. A monthly subscription that brings no coverage costs more per review than a gifting campaign that produces dozens of posts. Fix an attribution method in advance and give each route its own landing page or discount code.
Before any product or customer data changes hands, run the supplier through a vendor due diligence check. Gifting campaigns involve influencers' delivery addresses, so agree in writing who controls that data and for how long.
Common questions
Does a gifted product count as a paid review?
Yes, in practice. Business Companion lists a discount or a "freebie" as an incentive, and concealed incentivised reviews are banned. The review must make the gift clear.
Which of the six publishes reviews on independent sites?
Press Loft, Get Blogged and ResponseSource put products in front of journalists and bloggers who publish on their own sites or channels. Gifta and BritMums work mainly with social influencers. Influee produces content for you to publish yourself.
Is any of these a quick fix before Christmas?
Get Blogged quotes under two weeks from brief to post, and Influee 7 to 10 days after delivery. The others depend on journalists and campaign planning, so build them into your calendar of UK shopping peaks well ahead.
